The overzealous fanaticism may seem a little lofty. However as W Clement said - "Aim for the moon. Even if you miss you will land amongst the stars". At Directi, there is no such thing as "Second Best". Our confidence is backed by a dedicated team of people, and a demonstrable string of past achievements.

If we had to expand on our mission statement it would be -

• To build one of the largest Internet Companies in the World
• To own over 90% "mind share" in the Internet industry
• To build the most popular BRAND in the Information age

The two-worded short version - "World Domination" - however, signifies an additional sense of urgency, strength and conviction. It adds to the above sentences a passion, and a hint of glamour and glory. In that sense, intuitively, the two-worded version is worth a thousand words.

- Bhavin Turakhia
Founder, CEO - Directi